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Time of service fee per session:

Intake $185.00

Session $160.00

Please ask about seeing one of our associates counselors or graduate interns for a reduced self-pay rate:


$100.00 Associate

$85.00 Graduate Intern

Self-payments accepted: 

  • Accepted Payment Methods: Venmo, Paypal, Square, American Express, Cash, Check, Discover, Mastercard, Visa, Venmo, Ward/Bishop


    **We are NOT in network with Medicare or Medicaid. We are NOT able to process these as primary payers if you have a secondary insurance that is in network.**

We currently accept the following insurances (along with their subsidiaries):

  • University of Utah Health Plans
  • Regence/Blue Cross Blue Shield
  • DMBA (pays out of network)
  • EMI Health
  • TRICARE West
  • Cigna
  • PEHP
  • United Health Care
  • UMR
  • Optum Behavioral Health Solutions 
  • Aetna
  • Meritain

VERIFICATION OF BENEFITS - Our practice manager and insurance specialist will ask for your information in order to verify the following on your behalf a.) that you have mental health benefits b.) whether your benefit coverage is subject to meeting a deductible, c.) how many mental health visits you are permitted, d.) if pre-authorization is required prior to attending therapy, c.) what the parameters are for supervisory billing if needed.


This is NOTguarantee of promise of coverage and is done as a courtesy only. You are responsible for knowledge of your own insurance plan. You are financially responsible for any fees not covered by or not paid for by your insurance plan. 


OUT OF NETWORK - We currently cannot accept out of network insurance plans as definitive payment unless prior authorization has been specifically obtained by the client from the insurance company and an authorization code can be provided. You are financially responsible for any fees not covered by or not paid for by your insurance plan. 


PAYMENTS - You will pay the therapist directly at time of service or you may have your payment information saved on file. All co-pays, coinsurances, negotiated rates, or self-pay fees are due at time of service.  We do not send invoices with the exception of extenuating or unforeseen circumstances. 

Rates and scheduling options vary per service: 

  • All payments are due at time of service - this includes all co-pays, co-insurances, self-pay fees, insurance negotiated rates (if subject to the deductible), and written reports. Please be advised that an Explanation of Benefits or Remittance Advice from your insurance company is NOT a bill from Advanced Awareness Counseling.
  • All written reports such as assessments, special requests, letters, petitions, or recommendations are billed separately from sessions and at a standard time of service fee of $160.00/hour. This is necessary to compensate the therapist for their time. This paperwork must be paid for at time of completion, as we cannot bill insurance companies for written assessments, recommendations, petitions, letters, etc. If it does not take a full hour to complete the requested paperwork, or if it takes more time, you will be billed accordingly. 

Cancellation and Late Policy:

We appreciate prompt arrival for appointments. Please notify your counselor directly by phone, text, or e-mail regarding missed or late cancellation appointments. You may also contact the scheduling service line at (385) 455-3768 to inform them of the cancellation.

We require that you provide at least 24 hours prior notice of cancellation. Cancellations made later than 24 hours prior to your appointment will be subject to a $75.00 late cancellation fee.  

Your timely notification of a cancellation allows us to accommodate others. Your first missed or late cancel session will be charged via credit card information on file (see consent form). 

Mental Health Counseling

Faith Transitions, LatinX, Jewish,

LGBTQ+ WPATH Transgender, Allies

Marriage and Couples Counseling, 

Children and Adolescents

EMDR and Trauma

Anxiety, Depression, Mood

DBT, CBT, Play Therapy, Sand Tray

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